政大職涯平台 NCCU Career Platform基本資料
- 任職機構名稱：
- 台灣阿迪達斯股份有限公司
- 工作性質：
- 正職
- 工作地點：
- 台北市中山區
- 薪資待遇：
- 待遇面議
- 需求人數：
- 1
- 刊登日期：
- 2021-12-10
- 刊登單位：
- 台灣阿迪達斯股份有限公司
工作內容
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
• Build Brand adidas to be the best sports brand in Taiwan, via comprehensive communication planning and implementation.
• Provide full support in developing and executing ATL/ BTL/ Digital campaigns according to GTM plans and goals. Including owned, earned, paid media communication, PR and KOL relationships maintenance.
KEY RESPONSIBILITIES:
Planning
• Development of brand messaging and brand communications plan according to marketing strategy for adidas Sport Performance brand, to continuously build brand equity and maximize the impact of brand campaigns and product launch.
• Uncover market trends and consumer insights and turn into action plans to drive business opportunities.
• Analyze and evaluate campaign effectiveness with supporting data and references.
• Monitor competitors’ activities and provide input to develop necessary defense plan against competitors’ aggressive marketing actions.
• Ensure most effective use of ATL/ BTL/ PR/ Digital budget.
System and Processes
• Provide full support in the execution of IMC, including owned, earned, paid media communication, and PR support plans.
• Develop advertising material; recommendation of advertising materials from global/GCA toolkits + recommendation on local adaptation, work closely with agencies – copy development, print production & video production.
• Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
• Develop close relationships with key media, influencers, celebrities, and key partners.
• Ensure that adidas is informed about any new media opportunities.
• Maintain a good understanding of the media market / prices.
• Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
• Continuously share marketing communication information with adidas teams.
• Develop and execute advertorial and digital plans.
• Ad-hoc duties as assigned by immediate supervisor.
• Build Brand adidas to be the best sports brand in Taiwan, via comprehensive communication planning and implementation.
• Provide full support in developing and executing ATL/ BTL/ Digital campaigns according to GTM plans and goals. Including owned, earned, paid media communication, PR and KOL relationships maintenance.
KEY RESPONSIBILITIES:
Planning
• Development of brand messaging and brand communications plan according to marketing strategy for adidas Sport Performance brand, to continuously build brand equity and maximize the impact of brand campaigns and product launch.
• Uncover market trends and consumer insights and turn into action plans to drive business opportunities.
• Analyze and evaluate campaign effectiveness with supporting data and references.
• Monitor competitors’ activities and provide input to develop necessary defense plan against competitors’ aggressive marketing actions.
• Ensure most effective use of ATL/ BTL/ PR/ Digital budget.
System and Processes
• Provide full support in the execution of IMC, including owned, earned, paid media communication, and PR support plans.
• Develop advertising material; recommendation of advertising materials from global/GCA toolkits + recommendation on local adaptation, work closely with agencies – copy development, print production & video production.
• Develop and monitor media plans – work closely with advertising agency to create competitive media advantages for adidas and develop out integrated and valuable media plan.
• Develop close relationships with key media, influencers, celebrities, and key partners.
• Ensure that adidas is informed about any new media opportunities.
• Maintain a good understanding of the media market / prices.
• Execute the tracking system to continuously understand consumer insight/attitude and take-away of our completed program, help adidas to identify more business opportunity and adjust marketing strategy.
• Continuously share marketing communication information with adidas teams.
• Develop and execute advertorial and digital plans.
• Ad-hoc duties as assigned by immediate supervisor.
條件要求
接受身份：上班族
工作經歷：3年以上
學歷要求：大學以上
科系要求：不拘
語文條件：英文 -- 聽 /中等、說 /中等、讀 /中等、寫 /中等
擅長工具：不拘
工作技能：不拘
其他條件：
Knowledge, Skills and Abilities:
• Strong knowledge and passion of sports categories – footwear / apparel.
• A sports and fashion enthusiast.
• Effective communication and interpersonal skills.
• Time management.
• Pressure management.
• Strong analytical power.
• Excellent presentation and organizational skills.
Requisite Education and Experience / Minimum Qualifications:
• 3 years’ experience in brand marketing of a global consumer goods (apparel, beverages, FMCG) brand or advertising agency serving global consumer goods brands.
• University Degree in Marketing or related field.
• Preferably in marketing or communications related discipline.
• Working knowledge of Microsoft products and New Media related software packages.
• Fluent in English & Mandarin.
工作經歷：3年以上
學歷要求：大學以上
科系要求：不拘
語文條件：英文 -- 聽 /中等、說 /中等、讀 /中等、寫 /中等
擅長工具：不拘
工作技能：不拘
其他條件：
Knowledge, Skills and Abilities:
• Strong knowledge and passion of sports categories – footwear / apparel.
• A sports and fashion enthusiast.
• Effective communication and interpersonal skills.
• Time management.
• Pressure management.
• Strong analytical power.
• Excellent presentation and organizational skills.
Requisite Education and Experience / Minimum Qualifications:
• 3 years’ experience in brand marketing of a global consumer goods (apparel, beverages, FMCG) brand or advertising agency serving global consumer goods brands.
• University Degree in Marketing or related field.
• Preferably in marketing or communications related discipline.
• Working knowledge of Microsoft products and New Media related software packages.
• Fluent in English & Mandarin.
公司福利
◆ 獎金 / 禮品類
1.年終獎金
2.三節禮金
◆ 保險類
1.勞保
2.健保
3.員工團保
4.補助眷屬團保
5.意外險
6.職災保險
◆ 休閒類
● 員工活動
◆ 制度類
1.員工制服
2.介紹獎金
3.績效獎金
4.完整的教育訓練
5.順暢的升遷管道
◆ 請 / 休假制度
1.週休二日
2.依年資享有特休假
3.不扣薪病假
4.家庭照顧假
5.女性同仁生理假
◆ 其他
1.每年享有健康檢查
2.員工可以優惠價購買adidas之產品
3.提供盲人按摩服務
◆ 補助類
1.結婚禮金
2.生育津貼
3.員工進修補助
4.住院慰問金
1.年終獎金
2.三節禮金
◆ 保險類
1.勞保
2.健保
3.員工團保
4.補助眷屬團保
5.意外險
6.職災保險
◆ 休閒類
● 員工活動
◆ 制度類
1.員工制服
2.介紹獎金
3.績效獎金
4.完整的教育訓練
5.順暢的升遷管道
◆ 請 / 休假制度
1.週休二日
2.依年資享有特休假
3.不扣薪病假
4.家庭照顧假
5.女性同仁生理假
◆ 其他
1.每年享有健康檢查
2.員工可以優惠價購買adidas之產品
3.提供盲人按摩服務
◆ 補助類
1.結婚禮金
2.生育津貼
3.員工進修補助
4.住院慰問金
申請資料
請至104投遞履歷
聯絡方式
聯絡人：Eva Wang
電子郵件：Eva.Wang1@externals.adidas.com
請至104投遞履歷更多資訊
請至104投遞履歷
https://www.104.com.tw/job/7gqru?jobsource=company_job
https://www.104.com.tw/job/7gqru?jobsource=company_job