Digital Marketing Manager - Paid Acquisition

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About the role:
As the Digital Marketing Manager for Paid Acquisition, you will be responsible for driving growth for our paid channel. You have strong domain knowledge of digital advertising platforms, understand how to develop and execute winning strategies while rolling your sleeves up tactically. You will work closely with the country marketing team and be expected to set up tests and launch targeted campaigns on a global scale.

What you’ll do:
- Define the global paid media strategy and channel mix to optimize media budgets, creative execution and campaign objectives
- Oversee a multi-million dollar paid marketing budget, determine the rightinvestment allocation by channel to drive maximum results, and localize efforts across all major markets (US, CAN, UK, JP, AUS, FR, DE, SP, IT)
- Define and deliver on objectives and key results, meeting Return on Ad Spend (ROAS) and Cost Per Acquisition (CPA) targets to acquire customers at a profitable cost
- Continuously evaluate and test new tactics to drive growth efficiency
Improve digital operations and efficiency by understanding global and local market nuances and building scalable solutions to address needs
- Share key learnings across HQ and local teams to accelerate growth and replicate the success


- 5+ years of relevant work experience at interactive, advertising or marketing agencies and experience managing digital media buying for consumer brands
- In-depth knowledge of major digital media channels, with a proven track record in ad buying and tracking, DSP partners, behavioral/audience targeting and paid social for top of funnel and performance goals
- Strong analytical and problem solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing andoptimization
- Agile and able to adapt quickly. Can operate in a high growth business where change is constant and flexibility is key to ensure success for the greater team
- Ability to foster an environment for cross-departmental collaboration
- Must love, love, love dogs!


-You can bring your pet to the office so that they will never be home alone again :)
-The rare opportunity to work with an international team who have a passion to change the world.
-ALOT of free snacks and drinks for humans and pets!
-Smart and friendly team members. We're going to have fun together EVERYDAY!
-Comfortable and creative working environment with sofa and kitchen. It's just like your home!
-Plenty of activities such as pizza day & movie night!

-Medical insurance and free yearly health checkup
-Unlimited vacation policy; work hard and take time off when you need it.
-2 free Furbo are given to each full-time team member.
-Afternoon tea time twice a month and birthday party every month.
-Tomofun library is full of interesting books that you can borrow anytime you want.
-You're welcomed to join our volunteer program. We are a group of people who is passionate to give back to society.
-Company trip and employee outing program.
-Monthly meeting and lunch party. Life is not only work in Tomofun.
-Internal training workshop and external training subsidy let you expend your skill set.
-Flexible working hours. No more clock in or out!
-There're always adorable dogs and cats in the office. You'll never get bored in Tomofun.