Product Marketing Specialist
技嘉科技股份有限公司基本資料
- 任職機構名稱:
- 技嘉科技股份有限公司
工作內容
Join our team as a Product Marketing Specialist where innovation meets market trends! This role is ideal for those passionate about gaming and PC hardware, adept in market analysis, product development, and aiming to increase product market share. If you're skilled in creating educational content, coordinating across departments, and eager to drive our products to new heights, we're looking for you!
【KEY RESPONSIBILITIES】
▸ Market Research & Analysis:
Conduct comprehensive overseas market research and industry competition analysis. Perform market survey analysis for product marketing and new product development.
▸ Product Positioning & Brand Management:
Investigate product trends to assist in positioning; establish, promote, and manage existing brands and the company's overall image.
▸ Marketing Strategy Planning:
Assist in planning product marketing strategies, develop marketing projects, and supervise execution results. Provide essential sales tools (e.g., product catalogs, comparisons, benefit analysis).
▸ Cross-Departmental Coordination:
Ensure smooth execution of product marketing strategies by efficiently coordinating with other departments.
▸ Product Training & Education:
Plan and execute product training materials to boost product sales effectiveness.
▸ Content Creation:
Writing product marketing copy in Chinese and English, and creating visual content for presentations. A keen sense of artistry and design is also required for drafting graphical or video assets.
【KEY RESPONSIBILITIES】
▸ Market Research & Analysis:
Conduct comprehensive overseas market research and industry competition analysis. Perform market survey analysis for product marketing and new product development.
▸ Product Positioning & Brand Management:
Investigate product trends to assist in positioning; establish, promote, and manage existing brands and the company's overall image.
▸ Marketing Strategy Planning:
Assist in planning product marketing strategies, develop marketing projects, and supervise execution results. Provide essential sales tools (e.g., product catalogs, comparisons, benefit analysis).
▸ Cross-Departmental Coordination:
Ensure smooth execution of product marketing strategies by efficiently coordinating with other departments.
▸ Product Training & Education:
Plan and execute product training materials to boost product sales effectiveness.
▸ Content Creation:
Writing product marketing copy in Chinese and English, and creating visual content for presentations. A keen sense of artistry and design is also required for drafting graphical or video assets.
科系要求
市場行銷相關、大眾傳播學相關、資訊工程相關